When prom season rolls around at the end of the school year, girls can’t wait to show off their dresses and feel like their on the red carpet. But the Hollywood dresses come at a Hollywood price, and graduating girls are willing to spend whatever it takes to look like a celebrity on their special night.
According to a survey conducted by Visa, families in the United States spent an average of $1078 on their child’s prom last year, a figure up 33 per cent from 2011. Low-income parents who make $20,000 to $29,000 a year spent an average of $2,635 last year; the highest amount out of the low to middle income category.
Twenty-seven year old Tara Ahmad opened up the designer dress boutique Ella Couture in Ajax, Ont., just five months ago. She carries high demand designer dress lines such as Sherri Hill, Jovani, and Tony Bowls at her boutique. Ahmad makes sure to log her customer’s dress style number, colour and the school proms they plan on attending to prevent the dreaded duplicate dress. Continue reading